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Let your Direct inbox
land on the team’s screen.

Messages from your Instagram business account land in your workspace. The sender’s profile comes with the message and you tie the conversation to your customer record.

No credit card neededFree foreverInstant setup

Features of the Instagram module

From connecting the Direct inbox to the conversation settling on a customer record, all inside Workinno.

01

The Direct inbox on the Workinno screen

Direct messages from your Instagram business account land in your workspace inbox. Several people from your team look at the same inbox, and who is handling it is written above the conversation. Because the inbox is shared, messages do not wait on one person’s phone.

@sarahmiller
Do you have this model in size 42?
Brian D.
@lotusfurniture
When is delivery?
unassigned
InboxCount
Waiting conversations2
02

The sender’s profile

The sender’s name, username and profile photo arrive with the message. At the start of a conversation you do not guess who it is from the username. Because the profile sits on screen, you address the customer by name.

Sarah Miller
@sarahmiller
What arrivesStatus
Namereceived
Usernamereceived
Profile photoreceived
03

The conversation ties to a customer record

An Instagram conversation can be tied to a record in your customer list. When the same person writes again months later, the past exchange sits on their card. Because the history is at hand, you do not make the customer explain from scratch.

Sarah Miller
customer record · 3 conversations
tied
Shown on the cardSource
Size questionInstagram
Delivery questionInstagram
04

The 24-hour reply window

Instagram allows free messaging for 24 hours after the customer writes to you. Workinno shows the remaining time above the conversation. Because the time left is visible, the urgent reply goes first.

Window open
24 hours from the last message
9 h left
ConversationLeft
@sarahmiller9 h
@lotusfurniture2 h
05

Quick reply buttons

You can send tappable options instead of text. The option they pick comes back to you as a reply. When the question becomes a button, the other side answers without opening a keyboard.

Which size would you like?
quick reply
404244
The customer tapsResult
42reply arrived
06

Photo and video

You open the photo or video your customer sent inside the conversation, and you send yours from the same screen. On the Instagram side, file size is limited to 8 MB. Because the image sits inside the conversation, a product question is not solved by description.

product-detail.jpg
sent by the customer
2.4 MB
Attachment typeLimit
Photo · video8 MB
Message length1000 characters
07

Quoted reply

In long conversations you show which message you are answering by quoting it. The quote is visible on the Instagram side too. Because the subject is clear, the customer does not have to ask which question you answered.

Do you have this model in size 42?
quoted message
Size 42 is in stock
your reply
In a long conversationVisible
Quoted replyon both sides
08

Ready reply texts

You keep the answers you write often as ready texts in your workspace. Because Instagram does not support templates approved through its own review, these texts go out as plain messages. With the ready text one click away, you do not retype the same answer every time.

Ready textHow it goes out
Shipping timesplain message
Return policyplain message
Store addressplain message
09

Verifying the incoming message

Every notification from Meta arrives with its signature, and Workinno does not accept the message before verifying it. A request that fails verification never reaches your conversation. Only what really comes from Instagram enters your inbox.

Signature verified
message accepted into the inbox
Incoming requestDecision
Signature validaccepted
Signature invalidrejected
10

Disconnecting

When you disconnect the account, no new Instagram message arrives. Your earlier conversations stay in your workspace. Even if you detach the account, your history with the customer stays where it is.

Disconnected
no new messages arrive
Older conversations
stay in your workspace
After disconnectingStatus
Incoming message flowstopped
Past conversationsstay

What an Instagram connection changes

The Direct inbox is checked on a phone
The Direct inbox sits on the workspace screen
Nobody knows who is handling a message
Every conversation has a named owner
All you know about the sender is a username
The profile arrives together with the message
When the same person writes again, the history is forgotten
Past conversations stay on the customer record
Nobody notices the reply window running out
The reply window counts down on screen
A message that turns into a sale leaves no record
A sale born from a message is followed on the customer card
FAQ

Frequently asked questions

Which Instagram account is connected?

A business account is connected. A personal account is not used in this flow.

Do story replies and post comments arrive too?

No. Today only Direct messages are carried over; story replies and post comments are outside this module.

What do I see about the sender?

The name, username and profile photo arrive with the message. If you want, you tie the conversation to your customer record.

What does the 24-hour window mean?

After the customer writes to you, you exchange messages freely for 24 hours. The time left is shown above the conversation.

Can I send an approved template?

Instagram has no provider-approved templates. You send your ready reply texts as plain messages.

Can I leave an emoji reaction on a message?

Not right now. Reactions are off on this channel; you write your answer as a message.

Can several people from the team watch the same inbox?

They can. The Direct inbox is on a shared screen and each conversation shows who is handling it.

If I disconnect, are the conversations deleted?

They are not. No new message arrives, but past conversations stay in your workspace.

LAST STEP

Let an incoming message become a customer.

Connect your Direct inbox and let the conversation settle on the customer record. An interested follower should not go unanswered.

Free forever
No credit card neededFree foreverInstant setup
Instagram · Features · Workinno